The Busy Fitness Freak

Recently I had a conversation with someone at a nutrition convention at which I was speaking.  It was lunchtime and we were discussing the new nutrition program released by the company that had hosted the event.  This young woman had lost over one-hundred pounds on the program and looked fantastic (kudos to her).  She eventually started to ask about me and my wife’s natural bodybuilding and figure competition prep, specifically how we trained.  She had no desire to compete she said but wanted clues as to how to push her fat loss further along and achieve a more “toned” look.

To her amazement it was not as complicated or as time consuming as she thought.  Everyone assumes that to achieve competition form or your “ideal physique” you need to spend hours in the gym.   You don’t.  Neither I nor my wife did any more than 100 minutes of training each week during our entire 2012 competition season and both of us achieved our all-time best condition.

Just a Busy Bodybuiler

You see, I’m a busy bodybuilder…a very busy “Fitness Freak”.  Just to give some perspective, I own and operate a personal training studio where I carry out 40-50 sessions a week (purposely reduced from 60-70/week), I’m the president of a personal training education and certification company, a co-founder of a natural bodybuilding organization and a show promoter, a coach for other competitors, I write and do speaking engagements, take care of all the marketing for each of my businesses, do fundraising, and networking.  And these are only my business related pursuits, I have not even touched on my personal and recreational activities.

This list is not meant to brag, I know that there are plenty of other people who do what I do and more.  I use it to demonstrate that even with everything that consumes my day I can still body build at a high level.  The key is to determine exactly how much time must be spent training to develop your physique.  For me it is 90-100 minutes a week of weight training (I do not do any aerobic exercise).  The other major component of course is diet.  If you have your diet structured properly and give yourself enough time to lose body-fat slowly there is no reason to perform excessive amounts of aerobic exercise to burn calories.

I understand that for some, working out is their life, their passion, and they enjoy spending hours in the gym.  But for those who would like to pursue their ideal physique or compete in bodybuilding/figure in the midst of a busy lifestyle where spare hours are few, you can.  The first step is to move past the misconception of how much time is needed.  Real science dismisses much of the pseudoscience revolving around muscle development and fat-loss.

Just the Facts

Fact:  There is not a specific amount of time that a person needs train for in order to stimulate muscle growth.

Fact: There is not a specific number of reps or sets that need to be performed to stimulate muscle growth.

Fact:  Muscle development only occurs under conditions where intensity of effort and/or training demands are high.

If you understand these three facts then you can succeed as a Busy Fitness Freak.  As I mentioned I rarely train more than 100 minutes a week and I do not do any aerobic exercise, even during competition prep.  My workouts—as well as the workouts of clients I work with—are typically 30 minutes long and normally performed only 2-4 times a week.  The reason why is because of the three facts stated above, especially the last one.

The key to developing a time efficient training program is to keep intensity high by performing each set to (or close to) momentary muscular failure and continually finding ways to increase training demands.  Without a high degree of effort or a disruption in what the muscles are accustomed to there is no reason for them to become stronger or more resilient.  Let me ask, for what reason would muscles develop if they are not challenged?

Most serious trainees place heavy emphasis on weight progression, constantly trying to heave greater poundage’s from one workout to the next.  This has always been a focal point of every successful training program but it’s not the only thing that should be focused on.  In fact, we know through research that intensity of effort plays as big if not a bigger role than load since it is only when intensity is at or near one-hundred percent that we involve the greatest number of Fast-Twitch (FT) muscle fibers (Henneman’s size principle).

We have learned through the study of neurology that the more we perform certain movements (exercises) in the same manner the more we adapt to those movements and the more proficient we become at performing them.  In the IART’s publication Fitness Science Annual 2008, Brian Johnston explains the negative implications of neuromuscular adaptation for the intermediate and advanced bodybuilder, in the quest to develop more muscle:

In strength training and bodybuilding, a greater focus has been placed on neurological adaptation, or the skill factor and its effect. It has been suggested that neurological/skill factors are a consideration only during the beginning stages of exercise, with less impact or influence on advanced trainees…However, this is not the entire story.  Although the extent of neural factors may diminish, the nature of its role alters and becomes more finely tuned. To explain, the more muscle and strength a person develops, the more reluctant the body is to add more muscle and strength; and the more a person repeats the same exercises in the same way, the more skilled they become at those movements

Keeping the above in mind, as well as the importance of intensity, it should be apparent that a productive training regimen consists of varied, high-intensity exercise.  The, high-intensity + variation formula, is a dependable stimulus for muscle development but by no means is it the only factor.  We need to also consider recovery time and tolerance to exercise stress.  It’s the application and balance of intensity, volume, variation and frequency, relative to individual needs that determines a person’s ability to develop a strong muscular physique while living a busy lifestyle. …And earning the title of Busy Fitness Freak.

4 Ways to Overload

Increase the weight, increase your reps (or time under tension) or increase both.  This has been the tried and true means to progressively overload ones muscles in the pursuit of greater strength and size since Cavemen were doing squats using a thick tree branch and boulders tied to the ends.  But as any advanced lifter will tell you, there comes a point where despite the 5, 10, 20+ lbs. increases in strength on a given exercise increases in lean muscle mass does not follow.

So what’s a lowly lifter who desperately wants to squeeze out every last bit of genetic potential to do?

Find new ways of creating overload!  New ways to disrupt homeostasis.  After all, the body is an extremely adaptive organism and if it can blunt muscle development for the reason that it increases metabolic demands then it will.

Here are four ways to break homeostasis’ strangle hold and create an overload environment to drive new muscle growth.

1. Increase Volume

I make this suggestion with hesitation.  The reason why is that most people overuse this variable to the point where their progress is stalled because of an inability to recover.  However for those that follow low to moderate volume training programs, doubling or even tripling the volume of one or many workouts can present new and usual demands.

2. Increase Frequency

As with volume I suggest this with a hint of hesitancy because so many are guilty of taking the “more is better” approach to exercise.  Over the long-run more is not better; this we know through the study of stress physiology (you can’t argue with real science Broscience guy).  However for a short-term increase in demands (1-4 weeks) there’s not a simpler way bombard the muscles than training them more frequently.

3. Change Rep/Exercise Performance

This is one method of increasing demands that doesn’t require you to shuffle around your schedule to account for more time or days in the gym, making it an extremely efficient way to up the demands.  The only limits are those of creativity and the willingness to check your ego at the door.  This is not about how much you can lift or the number of reps performed.  This is about disrupting neural patterns.

In ‘non-Exercise Science Nerd’ terms this means breaking the usual pattern of how your reps/exercises are performed.  This increases the metabolic demands of the exercise because the muscles must work harder to overcome a change in the skill.  Think of how much more difficult, exhausting and disrupting to the muscles it would be (in the short term) if a baseball pitcher who typically throws overhand was told to start throwing sidearm.

4. Do it all!

Let’s face it, if you’ve been training for over a decade and have “been there done that” then your body is very well in tune with nearly everything you throw at it.  Sure you still get tired, fatigued, your muscles get sore, but none of that is nothing new and certainly not enough to persuade the body to add more muscle.  At this stage sometimes the best the best thing you can do is to do it all.  Change things in a massive unexpected way.

Now comes the disclaimer.  This is not how to train all the time…that’s just stupid.  This is a planned part of an intelligently designed training program that allows for proper balance between exercise demands (stress) and recovery for long-term adherence.

The New Way to Wealth Creation (Hint: it begins with a “P”)

The one piece of advice that has served every business that ever chose to implement it is the “10x’s Value Rule”.  To attract and retain clients or customers give them value that is ten times the cost of the service or product you are offering.   It’s simple, effective, and just good business practice.

The state of our economy has made the consumers more conscious than ever about what they spend money on and they are far pickier about who they do business with.  As a result businesses have needed to find ways to give more value or otherwise watch their business disintegrate.   Even though we never like to see businesses fail—especially small businesses—this situation has helped eradicate a lot of bad and “middle-of-the-road” businesses from the marketplace, leaving only those that bring real value to people’s lives.

However, if you haven’t been paying close attention lately you may have missed the paradigm shift.  Now that (mostly) everyone has become value driven, ten times value is what’s “expected” by the consumer.  Suddenly value has lost some of its WOW factor.  Which means something else has to take its place in order to draw the awareness of consumers and create a gap between the good and the great.  That something else is Purpose.

I’m not talking about a mission statement on the third page of the company’s operations manual or what they mention to a new employee upon hiring them.  I’m talking about something that’s bigger than the company or any one person in it.  A cause that employees, team members, clients, and customers alike can rally around.  Something that makes your team feel good about where they work and the work they do.  It makes the customer feel as though their money is not just supporting a business and its owner, but its supporting a culture and concept that lifts people up and makes a difference.  This is the new way to wealth creation.

Separating “Training” and the “Training Business”

I have a lot of friends in the fitness industry. (Actually I just lost one the other day but hey, some people need to alienate as many people as possible in order to help their brand stand out…I get it.)  One thing I always find interesting is that sometimes my fellow fitness professionals have a hard time breaking away from their long held beliefs.  They might question a few of them from time to time but rarely will it result in them making a change in how they train themselves and others.

The reason: business.

Many—me included—have built successful personal training businesses that center around a message.  This message is at the core of what makes the business tick, why people keep coming back, why others seek you out, and why others run in the opposite direction.  Just look at Crossfit.

In order to have people follow you and adhere to your recommendations, you need to be “all-in” and follow your own advice.  A big part of the message at our studio is that it doesn’t take more than sixty to ninety minutes of exercise a week to achieve a high level of fitness.   Some of my friends take this message of efficiency to another level by promoting fifteen to twenty minutes of exercise weekly.

When someone turns to me and says, “You must train every day, right?” I’m quick to point out that I rarely train more than ninety to one-hundred minutes a week, even during the bodybuilding competition season.   I remain true to what I teach and to prove a point in the process.  The point being—based on the way I implement exercise I can train less than the majority of fitness enthusiasts and bodybuilders and still compete at the highest level.

But let’s back up for a moment.  Did you notice in my response to the question I’m often asked I said “rarely”?

I do this not to be deceptive but to leave doors open to other possibilities.  Sometimes you need to set the business model (and ego) aside in order to focus on the training; to experiment or explore an approach that is outside of the model.  Or the other option is to hold steadfast to what you do, look like you have all the answers because you work within a very narrow system, and come up with reasons why the other methods are complete shit.

If what you uncover through experimental training works but doesn’t quite fit your business model it doesn’t mean the model is wrong and you have to abandon it or eat crow.  You may consider revising it, adding on to it, or keeping it exactly as is because it works for the niche you cater to and is what they want.   The worse that can happen is that you learn something which helps you to better comprehend the nuances of the art of exercise science.

7 Lessons Learned from the Bodybuilding Stage

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When I started my career as a personal trainer at the ripe young age of twenty-two (I really can’t believe I’ll be thirty-six this month.  Look ma’ I made it! J) one of the very first actions I took was to enter myself into a natural bodybuilding contest.  I had wanted to bodybuild ever since I watched Lou Ferrigno as the Incredible Hulk in the mid-eighties television series.  Then of course there were the professional wrestlers in the WWF like Hulk Hogan and the Ultimate Warrior who became another source of motivation before I started “investing” what little money I earned at thirteen years old on muscle magazines. But I digress.

My reasoning for entering the contest was two-fold.  First, I always wanted to look like a bodybuilder so it only made sense to do what bodybuilders do…compete.  Second, and the stronger of the two reasons, was to gain experience and knowledge.  I reasoned that if people were going to come to me with the expectation of achieving six-pack abs, defined muscles, or to simply get lean and muscular, then I better know and understand all that goes into the process.

After 14 years of competing it is impossible for me to place a value on the lessons I’ve learned from getting up on stage. What I have gained through those experiences cannot be learned in a book or in a classroom. The lessons can be categorized two ways; physique development and self-development.  While my initial interest was regarding physique development I quickly learned that self-development works in tandem with physique development—sometime preceding it, sometimes resulting from it, and sometimes working side by side with it.

Here are my top 7 lessons learned from the bodybuilding stage:

  1. Fat loss takes time but needs to be approached with a sense of urgency While losing weight slowly is necessary for maintaining a healthy metabolism and ensuring that the weight you shed is fat and not muscle, don’t use this as a reason to get complacent or justify poor decisions about eating or exercise. With few exceptions the metabolism is very slow to get started, often taking 4 or more weeks just to build enough momentum result in consistent weekly fat loss. And that’s if you’re doing everything right!
  2. Track everything.  As the old adage goes, you can’t know where  you’re going if you don’t know where you’ve been.  While keeping a food log and keeping track of your calories, carbs, protein and fats might seem like a royal pain in the ass, it is the only way to figure out exactly how much you can or can’t eat without disrupting your fat loss efforts.  Don’t try to guess…it doesn’t work.Journal
  3. Until you change your mind you cannot change your body.  The body has a funny way of following what your subconscious believes to be true which is why I can’t stress enough the importance of developing self-belief and having a positive self-image.  I have never had a competition season in which I didn’t improve upon my condition from the previous season.  I attribute this to first seeing myself better than I once was the previous season and then taking actions on achieving it.
  4. Have a strong “why” It’s easy to stay the course and do whatever is necessary to achieve your goal when you have a clear-cut reason for doing so.  Getting up in front of a bunch of strangers with less fabric covering you than what you would wear to the beach was, and continues to be, a very big reason “why” I’m so intent on not screwing up my diet or missing workouts.  Just wanting to “look better” or “get a little leaner” is not incentive, it’s a wish.  Attach it to something bigger that will keep you doing the not so fun stuff and now you have a why.
  5. This s#%t is hard!  Make no mistake about it, you have to work your butt off and be disciplined to make even minimal gains.  Showing up is not half the battle it’s about 1/10th of it.  You need to constantly outwork yourself in order to make forward progress. Accepting this reality will help minimize frustration when you’re not achieving results at the rate you think you should.
  6. You are always IN-season.  One of the most common traits amongst top competitors is that they focus just as hard on their diet and training in the off-season as they do 3 months before stepping on stage.  By living the lifestyle year round it makes getting into competition shape much easier and faster and makes the damage done by an occasional night out on the town or going out to eat almost World's 2012 (125)non-existent.
  7. Support systems are a necessity.  As stated in lesson #5 this stuff is hard, but it can made much easier, and your likelihood of success is greatly increased by having one or more people working towards similar goals alongside you.  Conversely nothing can thwart your efforts faster than resistance or ridicule from family members or friends.  Be sure that the people surrounding you understand how important your fitness goals are to you and to respect your decisions about the way you eat and how you spend your time.